Relational development
Learning is strengthened through trust, dialogue, belonging and meaningful human connection.
A framework for entrepreneurship education
Entrepreneurship is not simply taught.
It is entered.
Immersepreneurship reframes entrepreneurial learning as an immersive developmental process—relational, contextual, challenging, reflective, mentored and cross-cultural.
01 / DEFINITION
What is
Immersepreneurship?
Immersepreneurship /ɪˌmɜːs.prəˈnɜː.ʃɪp/ noun
A form of entrepreneurship education that uses immersive, experiential and context-rich learning to develop entrepreneurial knowledge, capabilities and identity.
The term brings together immersion and entrepreneurship. It responds to a central educational problem: entrepreneurial learning is often discussed as experiential, yet designed as a sequence of disconnected activities. Immersepreneurship treats the whole learning environment as the pedagogy.
02 / THE FRAMEWORK
Six dimensions.
One immersive system.
The dimensions operate together. Their value lies not in isolated activities, but in a deliberately designed developmental experience.
Contextual immersion
Entrepreneurial knowledge is developed within authentic settings, problems and communities.
Developmental challenge
Purposeful stretch, ambiguity and responsibility help learners grow beyond passive participation.
Reflective practice & containment
Structured reflection and psychological support transform demanding experience into learning.
Embedded mentorship
Practitioners and mentors become part of the learning architecture, not occasional additions.
Cross-cultural exposure
Encountering different contexts and perspectives expands judgement, adaptability and possibility.
03 / THE CORE PROPOSITION
“The learning environment is not a backdrop to entrepreneurship education. It is part of what—and how—the learner becomes.”
— Dr Fran Shollo
FS
04 / ORIGINATOR
Developed by
Dr Fran Shollo
Dr Fran Shollo is an entrepreneurship educator and researcher whose work examines how immersive and experiential pedagogies shape entrepreneurial learning, capability and identity.
She developed Immersepreneurship through doctoral research and sustained academic practice in entrepreneurship education. The framework offers educators a coherent way to move beyond activity-led experiential learning towards intentionally designed, context-rich development.
View the scholarly record ↗05 / RESEARCH & APPLICATION
From concept
to practice.
Immersepreneurship can inform entrepreneurship programmes, curriculum design, educator development, mentoring structures and context-rich learning experiences.
Immersepreneurship
Dr Fran Shollo
10.5281/zenodo.22031764Open DOI ↗06 / WORKSHOPS
For educators, programme leaders and institutions
Ready to breathe new life into your entrepreneurship programme?
If your learners are completing activities but not truly entering the entrepreneurial experience, Immersepreneurship offers another way. Work with Dr Fran Shollo to transform your programme from a collection of tasks into an immersive developmental journey.
Programme Design Lab
Reimagine an existing module or programme through the six dimensions of Immersepreneurship.
Educator Development
Equip teaching teams to design relational, contextual and reflective entrepreneurial learning.
Immersive Learning Sprint
A focused workshop that turns a live educational challenge into an actionable learning design.
Bring the framework into your context
Make entrepreneurship education feel entrepreneurial.
Workshops can be tailored for academic teams, enterprise units, schools, accelerators and international programmes—online or in person.
For educators, institutions and entrepreneurship programmes
Design learning
people can enter.
Explore the framework, cite the research, and apply its dimensions to the design of meaningful entrepreneurial learning.
Explore the research ↗